In 2021, the Because Someone Gave campaign opened people’s eyes to the lives SickKids patients get to live thanks to the hospital and support from monthly donors. This year, we refreshed the campaign and added some new tactics into the mix including a Toronto Star takeover and a stitch on the app that keeps me up at night, TikTok.
Watch here
Group Creative Director: Mario Cesareo
Creative Director: Valentine Ho
Associate Creative Directors: Kay Benedek & Andy Ng
Copywriter: Roya Rutledge (Hakami)
Art Director: Adil Abdel-Gabar
Strategy: Geraldine Tixier & Isabella Iannetta
Accounts: Alex Hughes & Valerie Mascarin