Challenge: January in Canada is dark and depressing. Many Canadians suffer from Seasonal Affective Disorder. The only bright spot? The beloved Bacon Portabella Mushroom Melt is back on Wendy’s menu. Unfortunately, it’s available for a limited time only.
Our Bright Idea: We made sure the B.P.M.M could melt away the winter blues all season long by creating a custom 3D replica of the burger in the form of a SAD lamp. So even when it’s off the menu, it can spread joy. The Melt Lamp launched on the saddest day of the year, transforming Blue Monday into Melt Monday.
www.meltlamp.ca
Go check it out, you know you want to.
That time we turned our office into a studio
Agency: McCann Toronto
CCO: Josh Stein
CDs: Bill Schaefer & Amy O’Neill
Chief Strategy Officer: AJ Jones
Strategy Director: Liam Brown
Senior Copywriter: Roya Rutledge (Hakami)
Senior Art Director: Adil Abdel-Gabar
Account Director: Alexandra Lindsay
Account Executive: Claire Morand
Designer: Johan Hogdahl
Production: Craft Worldwide