Challenge: Get people to appreciate, celebrate and support women-owned small businesses.
Women small business owners face a unique set and challenges and have developed a unique set of skills. It’s their secret sauce. We worked with real women-small business owners to make and bottle their secret sauce. Putting them, their stories and their businesses at the forefront of our campaign.
Agency: McCann Toronto
CCO: Josh Stein
Chief Strategy Officer: AJ Jones
CD, VP: Gail Pak
CD: Mike Shuman
Senior Copywriter: Roya Rutledge (Hakami)
Senior Art Director: Adil Adbel-Gabar
Senior Strategist: Yemina Kaiman
Group Account Director, VP: Emily MacLaurin-King
Account Director: Lynda East
Account Executive: Jordan McConnell
Project Manager: Justyna Karas