Challenge: Get typically passive bystanders to stand up against street harassment.
We conducted a social experiment that made the choice clear. Stand up or stand by.
Passersby were led to the 10-minute Stand Up training program to help them stand up to street harassment safely when they see it: https://www.standup-international.com/ca/en/
Agency: McCann Toronto & Montreal
CCO: Josh Stein
CD: David Roberts
Chief Strategy Officer: AJ Jones
Senior Copywriter: Roya Rutledge (Hakami)
Senior Art Director: Adil Abdel-Gabar
Senior Strategist: Yemina Kaiman
Accounts: Kit Kostandoff & Isabel Wilkins
Producer: Eastern Yoo